Nike's supremacy is in a victory over and a strong opponent of the establishment of after. For example, as a rising stars, Nike has faced great pressure of the adidas. The company is based on their promoters-the German people, attia darth le (Adi Dassler), is the name of the most historic sporting goods manufacturers. In 1936 the 11 th Olympic Games, outstanding American black athletes Jesse owens foot up running shoes, took four adidas every gold medal. Since then as the world's best track and field shoes, adidas to outshine others for decades.