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Nike's supremacy is in a victory over and a strong opponent of the establishment of after. For example, as a rising stars, Nike has faced great pressure of the adidas. The company is based on their promoters-the German people, attia darth le (Adi Dassler), is the name of the most historic sporting goods manufacturers. In 1936 the 11 th Olympic Games, outstanding American black athletes Jesse owens foot up running shoes, took four adidas every gold medal. Since then as the world's best track and field shoes, adidas to outshine others for decades.

Nike AD very successful reform, firstly embodies in the company's market share growth: more than the reebok company became the shoes market new overlord. Nike's long-term rival reebok company also have to like Nike as communication style and is not only emphasize product function, at the same time the reebok company to switch to Chiat as advertising agency, and the latter was in the 80 s when a Nike's agent, plan to revive his former coach. But Nike products style and advantages in the consumers' mind has dominated the unshakable status.

Nike from low labor cost country wide monarch, make the cost foundry business has dropped considerably, and this is "the industry in the world" revolutionary. In the United States basket tn  was frequently some folk group protests, raise the Nike shoes overseas persecuted the salaries of the workers. From the beginning of the 21 st century in southeast Asia and China, Nike continuously appear sweatshop problem.

Nike's supremacy is in a victory over and a strong opponent of the establishment of after. For example, as a rising stars, Nike has faced great pressure of the adidas. The company is based on their promoters-the German people, attia darth le (Adi Dassler), is the name of the most historic sporting goods manufacturers. In 1936 the 11 th Olympic Games, outstanding American black athletes Jesse owens foot up running shoes, took four adidas every gold medal. Since then as the world's best track and field shoes, adidas to outshine others for decades.

In 1972, NIKE company officially established. Its predecessor is the incumbent President phil knight and requin tn  , bill bormann coach investment blue ribbon sports company. In 1973, the 2000 m to 10000 m record run these creator Steve it became the first wear NIKE sneakers track and field athlete. In 1978, the company was officially established NIKE. NIKE shoes began to enter Canada, Australia, Europe and South America, and other overseas markets. 1979 years.

Company founder bill · bormann since 1947 from Oregon after graduation from the university, she has been a track and field training out the world, once the coach on the TianJingShi legend, Steve (Steve Prefontaine these capulet). Youth, bill bormann poor, rough experience training his iron will. Whereas the incumbent President]] and [[[[chief executive]], phil knight as the company's two main founder of one of the development of the world.

"Nike" brand has many worthy of marketing enlightenment. Mining "Nike" Marketing mystery in a wonderful aspect is its Marketing Communication (Nike 's visitors that). In 1994, "Nike" advertising investment of $280 million, is p&g advertisement l / 9 or so, but rich originality extremely attractive Nike marketing communications, for nike requin won the consumer, "Nike" become market goddess of victory (Nike intent is "the ancient Greek goddess of victory").

NIKE company since 1999, the use of electronic data exchange its suppliers, direct contact way will the garment design, color and the number of conditions to EDI way, and will be delivered order of reduced to 3 ~ 4 months. It also calls for the supply of the enterprise to the United States first cloth corporation development of the new report cloth kind by designers choose appropriate cloth for garment design style, and then order clothing manufacturers to production.

As for Nike, for as long as three years of Mercurial SL development project gathered many professional personnel of four continents wisdom and sweat, Nike and all over the world and professional company superior industry collaboration, they are all in their respective fields of senior experts. The core of the Mercurial SL production is the use of carbon fiber, this is a kind of light solid materials, widely used in aviation and car manufacturing industries, use it itself also brought some challenges.